The Italian Milling Industry Association (ITALMOPA) hired our team to provide event coverage, video and photography over two days at EATALY, Toronto. The association is extending their Pure Flour from Europe program to Canada through private culinary events.
Starting with cooking demonstrations with celebrity chefs, local chefs experienced using the organic flour to make hand made pastas. While event coverage shares ‘what’ you are doing, videos need to tell the ‘why’ story, and the story was in the quality of the flour, the high European standards, and how it elevates all culinary creations. We turned to chef Francesco Allegro and asked him some key questions about the company and the products. His soundbites pull the event video together, provide context and social proof.
We covered this workshop using two Canon 1DX MKIII cameras for video and a 1DC for photography. Here’s a behind-the-scenes shot of James doing some hand-held, hybrid photo/video on the 1DC.
Learn more about our video and photography services for live events here.
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