We had a business contact who works in PR reach out saying ‘Hey, I know you do video stories, but do you cover events?’ Of course we do! Events are a great way for a company to tell a story and engage with the attendees. The client was the Italian Milling Industry Association (ITALMOPA) and they were extending their Pure Flour from Europe program to Canada by exhibiting at SIAL Toronto.
The client requested event coverage, video and photography over two days in Toronto. Their celebrity chef from Italy was on site doing cooking demos in the booth, hand made pastas, and giving out samples. Our job was to get video and photography coverage of the booth, cooking demos and the experience that attendees had.
Video and photography coverage of the trade show was one part of our brief which included a pasta workshop and dinner experience. Learn more about out live event coverage services here.