Our Approach – Stakeholder Storytelling
We have helped organizations connect with their audience through storytelling video and photography content. We take sensitive topics, technical information and data and make it relatable. Our clients include healthcare, manufacturing, agriculture, education, and municipal, and we help them engage with their audience in a personal and credible way through stakeholder storytelling.
Our strategy is to think broadly about who your stakeholders are – clients, employees, suppliers, partners, and the broader community. We include stakeholders in the story and these voices bring credibility, relatability, and the know-like-trust factor to our clients’ projects.
We believe in the power of storytelling to create change, impact lives, spread awareness, build loyalty and trust for our clients.
Interviewing in the Orangeville Public Library for the Hills of Headwaters Collaborative.
What started as a conversation about a safety orientation production evolved to become an expanding library of photography and video for the energy company’s marketing.
Research and Development
Our first step is to learn everything we can about our clients and their goals for their content. We talk about their platforms, their target audience, key messages, other supporting content, different execution approaches, call to action and results that would be considered a success.
Next we will make some decisions about the best type of content to meet those goals. Video and photography can be used across many platforms and we love to see the content from a shoot being used in many ways. Maximising content might mean including still photography, or editing a longer video into multiple short social edits.
We prepare for every shoot with a deep understanding of the subject we’re facing but we do everything we can to foster an environment of “discovery” in our productions. Seeing subject matter experts – teachers, doctors, engineers, mothers – come alive when given the chance to tell their story is a dynamic process of discovery that makes our productions more shareable.
Production
We know that many people have a fear of being on camera. Our low-stress interviewing style and guidance helps relax subjects. This is the number one comment we get from our clients – that we put them at ease and make a stressful situation easy and manageable.
We do video and photography in almost any environment. Our state of the art cameras, lenses, tripods, gimbals, lighting and audio systems are portable and easy to configure. We aim to spend a minimum amount of time setting up gear on location. Wireless, rechargeable equipment keeps our setup safe and free of trip hazards. We are extremely safety conscious, having worked in the energy sector for several years.
We encourage our subjects to be on the move with our cameras and we usually get what we need in just a few attempts. We film at a minimum resolution of 4K and do raw photography at 5.5K. Additionally, most b-roll footage is recorded at 60fps for slow-motion options.
We offer aerial and underwater video and photography with our own professional drone and underwater-housing. Audio is captured on location using directional, wind resistant mics for clear, engaging dialogue.
High quality with a small footprint. Canon’s EOS 1DX MkIII with the world’s most compact teleprompter and wireless audio allows us to capture your story with exquisite detail in any environment.
We do everything we can to interview subject matter experts on the move, in their world. See how the above interview session was integrated into the final story of BP’s Juniper gas platform.
Color correcting aerials of rural Ontario for Headwaters Tourism. We use industry standard tools and best practices for capture, colour and distribution to future proof your production.
Post-Production
Our post-production workflow has evolved over two decades of experience and success with digital media. We use Adobe’s Creative Cloud Suite – Premiere Pro, Lightroom, Photoshop, After Effects and others to turn raw interviews, professional b-roll and user-generated footage into broadcast quality stories.
We take lengthy casual interviews and distil them down into punchy, informative and inspiring stories. We don’t stop until we have something that can cut through the noise and feel relevant.
Our editing style drives narratives forward mixing dialogue, visual sequences and ambient sound. We treat the smallest productions as though they were headed for film festivals because you never know.
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Contact Us
Email sales@theartofstorytelling.com call 519-938-0776 or schedule a no-obligation meeting to learn how we can help you define and deliver your content goals. We look forward to collaborating with you!